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Reading: Ayesha Curry and Sydel Curry Reshaping the Wine Industry
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PhotoNews Pakistan > Business > Ayesha Curry and Sydel Curry Reshaping the Wine Industry
Business

Ayesha Curry and Sydel Curry Reshaping the Wine Industry

Web Desk
By Web Desk Published December 5, 2024 2 Min Read
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Ayesha Curry and Sydel Curry of r Domaine Curry Wines. Photo Credits: @domainecurrywine (Instagram)
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Ayesha Curry and Sydel Curry-Lee are transforming the representation of black individuals in the wine industry with their Domaine Curry Wines.

Domaine Curry Winesn was founded in 2018; its brand underscores family values and addresses the underrepresentation of black professionals in this sector.

In a discussion on Bon Appétit’s “Food People,” Ayesha highlighted the economic influence of black women in the wine market, noting their $1.6 trillion purchasing power. Despite making up 12% of wine consumers, black women are starkly underrepresented in the industry.

View this post on Instagram

A post shared by Domaine Curry (@domainecurrywine)

Domaine Curry Wines specializes in high-end wines, starting at $75, demonstrating the founders’ commitment to quality and inclusivity. In 2023, Constellation Brands acquired the company, aligning with their initiative to invest $100 million in black- and minority-owned businesses by 2030, further promoting Domaine Curry’s inclusive mission.

View this post on Instagram

A post shared by Domaine Curry (@domainecurrywine)

As Sydel pointed out in a 2023 ESSENCE interview, challenges persist, noting the industry’s dominance by white males and the low percentage of women-owned wineries in California, especially among black women. Nevertheless, the sisters-in-law leverage their knowledge and passion for winemaking, crafting distinctive blends inspired by Bordeaux-style wines.

Domaine Curry Wine, founded by Ayesha Curry & Sydel Curry-Lee, celebrates the elegant and powerful women in our lives. 🍷 Discover their bold and balanced Napa Valley Cabernet Sauvignon, perfect for any celebratory moment. Click here to shop now: https://t.co/EeuXcLWaTP. #SGWS pic.twitter.com/7mf0wJAGSq

— Southern Glazer's (@SGWineSpirits) November 19, 2024

Their journey began in 2015 with a family dinner conversation, which led to the creation of a brand that produces exceptional wines and champions greater diversity within the wine industry. Through Domaine Curry, Ayesha and Sydel are not just selling wine; they are paving the way for future black entrepreneurs and altering industry standards.

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