Taylor Swift’s “Eras Tour” is nearing its spectacular conclusion. Recently back from Europe, Swift is pausing briefly before continuing her U.S. tour, with her next concert set for October 18 in Miami.
The break aligns with the first five weeks of the NFL season, during which Swift plans to support Kansas City Chiefs tight end Travis Kelce, similar to her support during the European tour. The tour, concluding in Canada on December 8, has become the highest-grossing ever, earning over a billion dollars from 152 shows on five continents. Her break coincides with the NFL season’s first five weeks, the final four weeks, and the playoff games, potentially boosting NFL viewership further.
At the 40th VMAs, Taylor Swift and Post Malone won ‘Best Collaboration’ for their song “Fortnight.” In her acceptance speech, Swift remembered the victims of 9/11 and praised Malone as a key collaborator, humorously noting his habit of calling her “ma’am.”
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The win ties Swift with Beyoncé for the most wins in this VMA category, adding to her accolades from collaborations in 2015 with Kendrick Lamar and in 2017 with ZAYN.
Swift’s influence extends beyond music. She has used her platform to encourage voter registration and endorse Kamala Harris, potentially impacting young voters with the November 5 elections approaching. Her presence at NFL games has notably increased viewership, with Swift attending 13 Chiefs games last season, including the Super Bowl. This season, her influence continues as the Chiefs play on every day of the week except Tuesday, highlighting the “Taylor effect.” Her high-profile appearances at games have significantly raised league interest among her vast fan base.