Samsung secured the top position in global foldable smartphone shipments despite a 1 per cent year-on-year (YoY) decline in the third quarter (Q3) of 2024.
According to Counterpoint Research. This marked the market’s first dip after six consecutive quarters of growth.
Global shipments fell mainly due to Samsung’s flagship models, the Galaxy Z Fold 6 and Galaxy Z Flip 6, underperforming. Nevertheless, Samsung maintained a dominant 56 percent market share, far outpacing its competitors.
Samsung W25 （Based on Fold SE）
Samsung's noblest folding phone pic.twitter.com/sFHyFFD2eZ
— ICE UNIVERSE (@UniverseIce) November 6, 2024Counterpoint’s Global Foldable Smartphone Market Tracker indicates that Samsung experienced a 21 per cent YoY decrease in unit shipments. In China, competition from emerging brands reduced its market share to 8 per cent. Motorola’s new Razr series presented strong competition in North America, and in Western Europe, Honor’s offerings also challenged Samsung.
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Know more: https://t.co/3QBXAS6vJU. #GalaxyAI #GalaxyS24Ultra #GalaxyS24FE #GalaxyZFold6 #GalaxyZFlip6 #Samsung pic.twitter.com/4JqxyNXpub
— Samsung India (@SamsungIndia) November 22, 2024Huawei holds the second-largest share in the global foldable market, at 15 percent, up from 13 percent the previous year. Despite lower shipments of its experimental models, like the Nova Flip and the Mate XT Ultimate Design, Huawei plans to drive growth with its upcoming Mate X6 launch this month.
Read: Samsung’s One UI 7 Update Schedule Leaked for Galaxy Series
Honour and Motorola captured the third and fourth spots, respectively, with 10 per cent and 7 per cent market shares. Counterpoint highlighted its rapid growth due to recent flagship launches. Xiaomi showed the most significant growth at 185 percent YoY, reaching a 6 percent market share, its highest since entering the foldable market in Q1 2021.
