NVIDIA unveiled an AI laptop chip for Windows machines on Monday, targeting the next generation of consumer PCs built around artificial intelligence.
Chief Executive Jensen Huang launched RTX Spark ahead of Computex, a major technology show. He said Microsoft and Nvidia had optimised the system to run AI agents and existing software.
The chip marks Nvidia’s push into consumer PCs as the company seeks to expand beyond data centre processors. Analysts said the move challenges Apple, Intel and AMD in the laptop market.
Huang said the new Windows machines could support demanding workloads, including digital biology, seismic processing and astrophysics.
NVIDIA is best known for graphics processing units, or GPUs, used in gaming and AI tools such as chatbots, image generators and agents.
The new announcement focuses on a central processing unit (CPU), which serves as the main computing engine of a personal computer.
Stephen Wu, founder of Carthage Capital and a former AI software engineer, told AFP that Nvidia was building a more complete hardware stack for PCs.
Wu said Intel and AMD faced the most immediate pressure. He said the hardware could give AI users the memory bandwidth needed to run stronger local models with less latency.
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NVIDIA chips have powered Windows devices before, including tablets in the early 2010s. However, the company is now positioning the new machines as AI-ready PCs for running agent-based services.
Huang called the launch the first fully reinvented line of PCs in 40 years and compared the shift to the impact of smartphones on mobile computing.
