The four-day Swat Snow Festival 2014 began here at the Malam Jabba tourist resort on Wednesday. Chief Minister Khyber Pakhtunkhwa Pervez Khattak and General Officer Commander (GOC) Malakand division Major Gen. Javed Bukhari inaugurated the festival. The event was organised by the Pakistan Army aimed to promote tourism in the scenic valley. A large number of people from all over the country attended the festival. The event was full of skiing‚ gliding‚ snow trekking and tobogganing. On this occasion, students of schools and colleges were also present to enjoy the festival.
Chief Minister Pervez khattak said that the Khyber Pakhtunkhwa government is determined to promote tourism in the province. “Our government will bring back the charm and fun of Malam Jabba and the days are not far away when foreigners will start visiting Swat valley once again,” he maintained.
He said that the KP government in collaboration with Pakistan Tourism Development Corporation (PTDC) will rebuild the Malam Jabba Motel and will introduce ski resort with new techniques. “