MILAN, Italy: A one-off Ferrari Luce EV auction raised USD 40 million during Monterey Car Week, with Ferrari saying the sale set a world record for a new car sold at auction.
The bespoke vehicle, known as “Chassis 0,” came from Ferrari’s Tailor Made division and design centre. RM Sotheby’s handled the sale in partnership with Ferrari.
Ferrari said the USD 40 million result surpassed the USD 26 million paid at auction for a one-off Daytona SP3 last year. The company will direct the Luce proceeds to education projects through the Ferrari Foundation.
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The Luce is Ferrari’s first fully electric vehicle. The five-seat, four-door model debuted in May with a listed price of EUR 550,000, or about USD 638,400 at the exchange rate cited by Reuters.
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Its launch triggered debate among Ferrari enthusiasts over the car’s styling and departure from the company’s combustion-engine tradition. Ferrari later said it was “very pleased” with orders but did not disclose figures.
