On August 30, 2025, the Khyber Pakhtunkhwa (KP) Police announced the launch of the Pink Button alert system to address harassment against women in Peshawar. Initially, they will install 68 buttons across the city. This system also helps other citizens in need of urgent police aid. Consequently, it marks a major step for public safety in Pakistan.
The Pink Button connects directly to Peshawar’s Police Control Room. When someone presses it, their video and voice are transmitted to officers instantly. As a result, police can respond quickly. Authorities will place buttons in women’s markets, shopping areas, and near schools. For instance, this ensures safety where women gather most. The system offers a fast way to report emergencies.
Harassment cases in Peshawar rose in 2024, with 1,237 incidents reported. The Pink Button provides a quick solution, especially for women. Additionally, it supports people without phones. Therefore, it promotes safety for all. The KP Police aim to reduce fear in public spaces with this technology.
Punjab’s Pink Button Alert
Similarly, Punjab’s Safe Cities Authority (PSCA) installed panic buttons in 39 women’s colleges in Lahore, following Chief Minister Maryam Nawaz Sharif’s orders. These buttons link to the Virtual Women Police Station. When pressed, they trigger a fast response. The PSCA plans to expand this to 450 colleges. Moreover, 122 buttons already function in Lahore, and 101 operate in other cities.
Read: Punjab Installs Panic Buttons in Women’s Colleges for Enhanced Safety
The Pink Button enhances KP’s safety efforts, targeting areas where women face risks, such as markets and campuses. The system’s video feature helps police act on clear evidence. Consequently, this could deter offenders. Furthermore, Punjab’s success, with a 20% drop in campus incidents, shows the system’s potential.
By installing Pink Buttons, KP Police make public spaces safer. Women can shop or study with less worry. Additionally, the system helps all citizens in emergencies. This inclusive approach builds trust in police services. As a result, communities feel more secure.
