Denmark’s GN Resound is banking on a hearing aid equipped with bluetooth-type technology that lets users listen to calls and music from their iPhones as it seeks to steal a march on its rivals, its new chief executive told the media.
Anders Hedegaard laid out his plans for the company – the hearing aid business of GN Store Nord – for the first time since taking the helm on August 1 in a change of management that surprised investors and analysts.
After four years of cutting costs to boost operating margins, GN Resound now wants to grow faster than the global market, which grew about 4 percent last year in terms of sales.
“The restructuring is over and now it’s innovation and growth that are the priorities,” said Hedegaard.
The world’s fourth-largest hearing aid maker, with a 16 percent market share, has worked with Apple Inc to develop the Resound Linx device that allows users to wirelessly transmit content from iPhones directly into their ear.
