Apple introduced its debut virtual reality headset, Vision Pro, marking a noteworthy product release since the launch of the Apple Watch in 2015. The high-end VR device, priced at $3,499, takes on Meta, formerly known as Facebook, in the VR market predominantly used by gamers and tech enthusiasts.
Apple CEO, Tim Cook, described the Vision Pro as a blend of digital and real-world content that can provide unprecedented experiences. The headset, resembling ski goggles, will be available early next year.
Apple collaborated with Disney for the product launch, promising content from Marvel, Star Wars, and live sports to be accessible on the device. Over 100 Apple Arcade games will also be available from day one of the release. The headset, requiring substantial computing power, will primarily operate when plugged into a power source, with a two-hour battery life.
The Vision Pro has been under development for several years at Apple, focusing on gaming, streaming video, conferencing, and health and fitness. Rolf Illenberger, VRdirect CEO, doesn’t foresee the Vision Pro replacing computers or cellphones shortly but acknowledges it might appeal to users preferring multiple monitors at work.
The release sets up a potential rivalry with Meta, which recently upgraded its Quest virtual reality headgear line. Meta’s upcoming Quest 3 model is touted as their “most powerful headset yet,” offering the best wireless VR experience at a starting price of $500.
Additionally, Apple presented a new 15-inch MacBook Air and updated its iPhone operating system during the event in Cupertino, California.
