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Reading: Adobe Launches AI-Powered Video Editing Tool Firefly
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Adobe Firefly Video Model
PhotoNews Pakistan > Tech > Adobe Launches AI-Powered Video Editing Tool Firefly
Tech

Adobe Launches AI-Powered Video Editing Tool Firefly

Web Desk
By Web Desk Published September 12, 2024 2 Min Read
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Adobe set to launch AI-powered video editing tool. Photo Credits: PC MAg AUstrailia
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Adobe announced the upcoming beta release of its new AI-powered video creation and editing tool, Adobe Firefly Video Model, which aims to expand its offerings to creative professionals. Set for a limited release later this year, this tool will complement Adobe’s existing Firefly applications for generating still images, designs, and vector graphics.

We’re excited to share progress on the all-new Firefly Video Model with Text to Video & Image to Video capabilities across @creativecloud, @AdobeExpCloud & @AdobeExpress workflows – all designed to be commercially safe & available in beta later this year. https://t.co/0ZPH03aYlJ

— Adobe Video & Motion (@AdobeVideo) September 11, 2024

The Adobe Firefly Video Model positions Adobe in the competitive AI-based video generation market, which includes OpenAI’s Sora, Stability AI’s Stable Video Diffusion, and other applications from emerging startups. According to Alexandru Costin, Adobe’s vice president of Generative AI, this model can generate a five-second video clip from a single prompt and interpret both text and image inputs, allowing users to specify details like camera angles and motion effects.

I got access to Adobe Firefly Video Model and animated my conceptual photographs (self-portraits) I was taking for years.

To see what I worked for so long, my imaginary worlds, move brought a lot of emotions. It inspires me to create more and share with you.#CommunityXAdobe pic.twitter.com/v97yR6CmnW

— Kris Kashtanova (@icreatelife) September 11, 2024

In an interview with Reuters, Costin emphasized the company’s commitment to achieving high-quality output and accurate, prompt interpretation to meet videographers’ expectations. He noted that the model uses data from Adobe Stock, which includes over 400 million images, illustrations, and videos that are carefully curated to avoid intellectual property issues.

Additionally, Adobe is introducing Generative Extend, a feature within its Premiere Pro software that can automatically extend video clips by two seconds, seamlessly filling gaps in footage. This tool, first previewed in April, has already received overwhelmingly positive user feedback.

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