Researchers, have determined that many modern-day parents are comfortable off-loading traditional parental duties to professional care-givers.
Recognising a need for help, many businesses now offer traditional care-giving services ranging from planning birthday parties to teaching children how to ride a bike.
Researchers found that by outsourcing traditional parental duties, modern-day parents feel they are ultimately protecting parenthood.
“Parents are increasingly outsourcing care-giving activities. The expanding array of care-giving services is blurring the boundaries between family and the marketplace and raising new questions about what is acceptable to outsource and how parents make sense of these sometimes contentious decisions,” said research authors Amber M Epp and Sunaina R Velagaleti, both from the University of Wisconsin, Madison.
