Malaysia’s religious authorities have lifted a three-year-old ban on halal-certified bakeries using Christmas greetings on their cakes. The Department of Islamic Development Malaysia (Jakim) reversed the Fatwa after public disapproval and widespread discussion of the issue on social media platforms.
Jakim’s decision to revoke the previous restriction was influenced by an internal memo from the bakery chain Berry’s that was circulated online. The memo had instructed staff to avoid writing ‘Merry Christmas’ or ‘X’Mas’ on cakes, citing Jakim’s halal regulations. This guidance led to public outcry and debates over cultural respect and religious tolerance.
In response, Jakim clarified that businesses with Malaysia halal certification face no barriers in inscribing festive greetings on their products. The agency also acknowledged that its statements from 2020 are no longer applicable and is considering reviewing the Malaysian halal certification procedure.
After the uproar, Berry clarified that their internal memo was intended for internal use only and confirmed their compliance with Jakim’s updated guidelines. Malaysia’s diverse population, comprising mainly Muslims but also significant Chinese, Indian, and Christian minorities, underpins the importance of such inclusive policies.
As the country aims to become a world leader in halal certification, catering to a global Muslim market expected to reach five trillion dollars by 2030, balancing religious guidelines with cultural sensitivity remains critical to business operations in Malaysia.