Hyundai Nishat has introduced significant price reductions on its Tucson and Santa Fe SUV models to stimulate sales in Pakistan’s competitive auto market. These discounts, effective from November 8, 2024, to December 31, 2024, range from Rs. 200,000 to Rs. 800,000.
This move aligns with Hyundai’s strategy to enhance its market presence amid an ongoing economic slowdown. The company aims to boost sales and clear existing inventory for new model launches.
Discount Details and Updated Pricing
This price reduction applies to all Tucson and Santa Fe variants. The Tucson variants each receive a Rs. 200,000 discount. The Santa Fe Hybrid benefits from more substantial cuts, with reductions up to Rs. 800,000 for the high-end AWD Signature variant.
Revised Prices Post-Discount:
Hyundai Tucson
| Variant | Current Price (Rs.) | Promotion (Rs.) | New Price (Rs.) |
|---|---|---|---|
| AWD Ultimate – Black Single-Tone | 8,984,000 | 200,000 | 8,784,000 |
| AWD Ultimate – Beige Two-Tone | 8,909,000 | 200,000 | 8,709,000 |
| FWD GLS Sport | 8,280,000 | 200,000 | 8,080,000 |
| FWD GLS | 7,315,000 | 200,000 | 7,115,000 |
Hyundai Santa Fe
| Variant | Current Price (Rs.) | Promotion (Rs.) | New Price (Rs.) |
|---|---|---|---|
| AWD Signature | 14,699,000 | 800,000 | 13,899,000 |
| FWD Smart | 12,990,000 | 500,000 | 12,490,000 |
The Santa Fe Hybrid’s top-tier AWD Signature variant sees the largest cut, now priced at Rs. 13.9 million. The FWD Smart variant’s price is reduced to Rs. 12.49 million. For the Tucson, a uniform Rs. 200,000 reduction brings prices down to a range of Rs—7.1 million to Rs. 8.78 million, depending on the variant.
