The social network formerly known as Twitter has fully migrated to X.com, owner Elon Musk said on Friday.
Musk, head of Tesla, SpaceX, and other companies, bought Twitter for $44 billion in late 2022. He announced the rebrand to X last July.
Although the logo and branding changed to “X”, the domain name remained Twitter.com until Friday.
“All core systems are now on X.com,” Musk wrote on X, posting an image of a white X on a blue circle.
Queries to Twitter.com redirected users to X.com on Friday morning. However, the original domain name still appeared on some browsers.
Musk has repeatedly used the letter X in the branding of his companies. He started in 1999 with his attempt to set up an online financial superstore called X.com.
When he bought Twitter, Musk set up X Corp to close the deal. Musk has said he wants “X” to become a super-app similar to China’s WeChat.
The Chinese app is much bigger than X. It combines messaging, voice and video calling, social media, mobile payment, games, news, online booking, and other services.
Musk has also added an AI chatbot called “Grok” to X. It launched in Europe this week.
Musk’s leadership of X has proved controversial. He has fired thousands of staff, overseen major technical problems, and reinstated accounts of right-wing conspiracy theorists and former US President Donald Trump.
European regulators have also begun probes into X and other social media platforms over fears of misinformation.
The EU demanded earlier this month that X explain its decision to cut content moderation staff. They gave the firm a deadline of Friday. AFP has contacted X for their response.
