Mahin Hussain, a textile design student from IVS, has an undying love for digital prints — be it her signature bags or the lawn collection that she recently launched. Speaking about her latest venture, Mahin Hussain Limited Edition Prints, which just wrapped up a one-day exhibiton of five prints, she says, “I believe Eid time is that shopping mode for people in which they are more inclined towards getting clothes instead of bags. I really wanted to translate my prints into a good Eid product.”
The designer has ventured into a completely new form of retail, which made her quite nervous about the public’s response to her unconventional offering. “I was very skeptical about it, for it is a different ball game altogether,” she says. “Firstly, I am very choosy about the prints. Secondly, to do lawn with borders and embroidery is a little too much for my taste and thirdly, I don’t get the concept of the typical three-piece suits.”
The collection essentially consists of vibrant hues with a dash of dark prints to keep the contras in tact. Consumers will find her signature style and design aesthetics because the fabric is an extension of her own design philosophy.
