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Reading: CCP Fines Two Companies for Misleading Ice Cream Advertisements
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CCP Ice Cream Fines
PhotoNews Pakistan > Business > CCP Fines Two Companies for Misleading Ice Cream Advertisements
Business

CCP Fines Two Companies for Misleading Ice Cream Advertisements

Web Desk
By Web Desk Published December 21, 2024 1 Min Read
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An illustrative image of Unilever Walls and Omore Icecream. Photo Credits: BrandSynario
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The Competition Commission of Pakistan (CCP) levied fines of Rs75 million each on two frozen dessert manufacturers for falsely marketing their products as “ice cream.”

The @CCP_Pakistan imposes PKR 75M penalties on two frozen dessert manufacturers for #misleading consumers by advertising frozen desserts as 'ice cream'.https://t.co/jga3lf2QL2#competitionlaw #deceptivemarketing #ConsumerRights #pakistan pic.twitter.com/YgsEo0ZlhT

— Competition Commission of Pakistan (@CCP_Pakistan) December 20, 2024

The action followed a complaint by Pakistan Fruit Juice Company (Pvt) Limited, makers of “Hico” ice cream, accusing the two companies of deceptive advertising. The complaint highlighted that the companies misrepresented their “frozen desserts” as ice cream in TV ads and social media campaigns.

Unilever's "Walls" and Friesland Campina's "Omore" brands have been fined Rs 75 million each by the Competition Commission of Pakistan (CCP) for misleading advertising, falsely marketing their frozen desserts as "ice cream." #Unilever #FrieslandCampina #Walls #Omore #Fines pic.twitter.com/J2PJ2UWXXy

— Startup Pakistan (@PakStartup) December 21, 2024

The CCP initiated a formal inquiry and issued show-cause notices to Unilever Pakistan and Friesland Campina Engro, which distribute under the brands “Walls” and “Omore,” respectively.

The Competition Commission of Pakistan (CCP) has imposed a cumulative penalty of Rs170 million on manufacturers and distributors of Walls and Omore products, blaming they were “misleading consumers” through advertising their “frozen desserts” as “ice cream”.

The Commission… pic.twitter.com/efu1FUaOOc

— Business Recorder (@brecordernews) December 20, 2024

During the hearings led by CCP members Salman Amin and Saeed Ahmed Nawaz, the commission referenced standards set by the Pakistan Standards and Quality Control Authority (PSQCA) and the Punjab Pure Food Regulations 2018. These regulations differentiate “frozen dessert” from “ice cream,” defining “ice cream” as a product made primarily from dairy ingredients and “frozen desserts” as containing a mix of milk, milk products, and vegetable oils.

TAGGED:FeaturedPak­istan
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