Actor Sydney Sweeney has joined Novig as an equity holder and strategic partner, taking an ownership role while starring in the sports prediction platform’s first national advertising campaign.
Novig launched the “Just Sports” campaign on September 9. The company said Sweeney helped shape the creative direction rather than serving solely as a celebrity spokesperson.
The campaign uses basketballs, football equipment, hockey gear and other sports props in a deliberately provocative visual concept built around Novig’s focus on sports-only prediction markets. Sweeney said the idea was designed to cut through advertising noise while keeping the message centred on sport.
Confirmed: Sydney Sweeney knows ball. pic.twitter.com/EXQ4PzVZsi
— Novig (@Novig) September 9, 2026Novig co-founder and Chief Executive Jacob Fortinsky said Sweeney initially approached the company as an investor interested in prediction markets before expanding her involvement into a strategic partnership and the brand campaign.
Read: Sydney Sweeney Teases SYRN Birthday Lingerie Collection
The partnership adds to Sweeney’s growing business interests alongside her acting career. The “Euphoria” actor developed the campaign while working in Australia on Netflix’s live-action “Gundam” film, according to Complex.
The company has not disclosed the size or value of Sweeney’s equity stake.
