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Reading: “Brain Rot”: Oxford’s Word of the Year Explores Our Digital Consumption
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Brain Rot
PhotoNews Pakistan > Offbeat > “Brain Rot”: Oxford’s Word of the Year Explores Our Digital Consumption
Offbeat

“Brain Rot”: Oxford’s Word of the Year Explores Our Digital Consumption

Web Desk
By Web Desk Published December 3, 2024 2 Min Read
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A man holds a phone, displaying word of ''brain rot'', as the Oxford Dictionary has chosen the word, which refers to the unnecessary and entertaining use of social media, as the word of the year in London, Dec. 2, 2024. Photo Credits: ABC News
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Do you find yourself endlessly scrolling through social media, immersed in content that seems trivial? If so, you may be experiencing what Oxford has termed “brain rot” — its 2024 word of the year.

This term, selected by over 37,000 participants in a public poll from a list of six curated by the Oxford University Press, describes a perceived decline in mental or intellectual capacity due to excessive consumption of superficial online material.

And the official 2024 Oxford Word of the Year is… Brain rot 📱🧠 #OxfordWOTY pic.twitter.com/ePgpL28p9H

— Oxford University Press (@OxUniPress) December 2, 2024

Oxford University Press highlights that “brain rot” became increasingly relevant in 2024. The term describes the effects of indulging in vast quantities of low-quality digital content, particularly on social platforms. The usage of the term surged by 230% between 2023 and 2024.

CONFIRMED: @OxUniPress select 'brain rot' as the 2024 Oxford Word of the Year 🧠📱#OxfordWOTY pic.twitter.com/9syhA0JZIW

— University of Oxford (@UniofOxford) December 2, 2024

Interestingly, the first documented instance of its use dates back to 1854 in Henry David Thoreau’s “Walden.”

Casper Grathwohl, President of Oxford Languages, commented on the significance of the term: “Brain rot captures a critical concern about our virtual existence and leisure activities. It aptly continues the dialogue on our interaction with technology, capturing the essence of current cultural debates. Its popularity in the vote reflects its resonance, particularly among younger generations like Gen Z and Gen Alpha, who are most engaged with the digital realms it describes.”

The other candidates for the word of the year included:

  • Demure: Describing a person who is modest in appearance, behaviour, or understated clothing.
  • Dynamic pricing: A strategy of adjusting prices for goods or services in response to market fluctuations.
  • Lore: Knowledge or facts about a subject or person, often forming a tradition.
  • Romantasy: A literary genre that blends romantic narrative with fantasy elements.
  • Slop: Content produced by artificial intelligence, encompassing art, writing, and other forms.
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