Apple is all set to unleash its newly face lifted music service iTunes today.
It builds on the iPhone maker’s strengths in a direct challenge to Spotify, Pandora and other established players.
In the biggest overhaul of iTunes since it was launched in early 2003, the service was set to include an option of subscribing to streaming music for $10 monthly.
Analysts and industry insiders say a rebranded “Apple Music” will be introduced today during a keynote presentation kicking off the company’s weeklong Wordwide Developers Conference in San Francisco.
Sony Music Entertainment chief executive Doug Morris confirmed during an on-stage interview at Midem in Cannes that Apple was indeed poised to unveil “Apple Music” streaming service.
“Apple Music will be an Apple streaming company,” Morris said during an interview focused mostly on his rich career in the industry.
“I think it will make a big splash,” he continued. “It will have a halo effect on the entire business… a rising tide lifts all ships.” He quipped.
