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Reading: Apple Partners with Baidu for AI Deployment in China
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Apple Baidu to Launch AI Features
PhotoNews Pakistan > Tech > Apple Partners with Baidu for AI Deployment in China
Tech

Apple Partners with Baidu for AI Deployment in China

Web Desk
By Web Desk Published December 5, 2024 2 Min Read
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iPhone 16 series launching on 9th September on Apple Event. Photo Credits: Apple Inc
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Apple Intelligence, the company’s in-house suite of artificial intelligence (AI) features for its devices, will reportedly utilize Baidu’s AI models in China.

Due to regulatory challenges, Apple has not yet launched its new AI features in China and the European Union. While EU concerns primarily focus on user privacy and interoperability, China allows only government-approved AI models.

Due to these restrictions, Apple has reportedly partnered with Baidu to deploy AI features in China. According to The Information, Apple’s AI tools will integrate Baidu’s Ernie 4.0 multimodal AI model, released in October 2023. This collaboration contrasts Apple’s arrangement with OpenAI, where ChatGPT is used selectively, and users are informed accordingly. In contrast, Baidu will manage all generative AI tasks for Apple.

WATCH: Apple and Baidu are working to add AI features to iPhones sold in China, but are facing hurdles that could hurt the tech giant's phone sales in the country, The Information reported https://t.co/WgCdTpiDk6 pic.twitter.com/ke2ezdZ49o

— Reuters Tech News (@ReutersTech) December 5, 2024

Furthermore, Apple will compensate Baidu for using the Ernie 4.0 model, whereas its agreement with OpenAI does not involve financial transactions. Notably, Apple Intelligence will exclude ChatGPT support in China.

Read: Airlink and GNext Form Strategic Partnership to Enhance Apple Product Distribution

However, the partnership faces challenges, especially optimizing Apple devices’ AI capabilities. Engineers from both companies strive to enhance Baidu’s LLM performance, which currently struggles to understand prompts and deliver precise responses for typical iPhone user scenarios.

Privacy concerns also present a significant hurdle. Baidu’s intention to collect data from Apple users using the AI-powered search feature conflicts with Apple’s privacy policy, which requires that user data not leave the device, as affirmed at WWDC earlier this year.

According to sources, Apple and Baidu must resolve these issues before Apple Intelligence successfully launches in China.

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