Hotel bookings linked to the US World Cup are running below expectations in most American host markets five weeks before the 2026 FIFA tournament begins, the American Hotel and Lodging Association said.
The AHLA said 80% of surveyed hoteliers in the 11 US host metropolitan areas reported bookings below initial forecasts. About 65% cited visa barriers and geopolitical concerns as factors weakening demand.
AHLA President Rosanna Maietta said early optimism had softened, but forward indicators still showed “meaningful opportunity” if the United States and FIFA ensured a smooth experience for international travellers.
The United States will co-host the 2026 FIFA World Cup with Mexico and Canada. The tournament opens on June 11, 2026, in Mexico City, with the final scheduled for July 19 at MetLife Stadium in New Jersey.
Kansas City reported some of the weakest booking trends, with reservations below normal levels in June and July, according to the AHLA survey. Hoteliers in Boston, Philadelphia, San Francisco and Seattle described the tournament’s impact as a “non-event.”
Hoteliers also said FIFA’s earlier mass room bookings, many of which were later cancelled, created an artificial demand signal that distorted early forecasts.
The AHLA urged officials to avoid last-minute tax increases and higher visa and transport costs, saying such measures could further reduce international travel demand.
