China’s internet giant Tencent will launch the popular Candy Crush game on the mainland in a partnership with the game’s creator.
The tie-up will give the UK-based King Digital Entertainment exposure to China.
The Chinese version of the Candy Crush game will be available by the middle of this year to customers of Tencent’s Mobile QQ and Weixin Game Centers.
Candy Crush was the most downloaded free mobile app of 2013.
