Promising to cater to the fashion wants of Islooites, multi-designer store Labels has made its way to the capital. Offering leading Pakistani brands under one roof, the store had a soft launch on Saturday evening. Among the attendees were designers, socialites and fashion enthusiasts, who are gearing up to explore what the store will offer.
Amna Badar, CEO of Labels Islamabad, also runs her own fashion line titled ‘Ballerina by Amna Badar’. She said that although fashion heavyweights from Karachi and Lahore will be housed in Labels, the brand looks towards launching new designers in the upcoming month.
Pashmina Ahmed, head of operations at Labels Islamabad, said that Labels has been selective about which designers to take on board to ensure a high quality quotient of its offerings. “From details to cuts to themes, we are being intimate and personal with what [designers] bring to our clients here,” she commented.
She shared that the store will stock 30 top brands, including Muse, Maheen Karim, Zara Shahjehan, Fahad Hussayn, Nomi Ansari, Sonya Battla, Koel, Shamaeel Ansari and Vaneeza, among others.