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PhotoNews Pakistan > Entertainment > HSY’s ‘Sher’ comes to life
Entertainment

HSY’s ‘Sher’ comes to life

Web Desk
By Web Desk Published May 6, 2014 1 Min Read
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Over the past few years, increasingly, designers are venturing into ready-to-wear, the winds of change steadily steering them from the exclusive, limited reaches of couture to mass-oriented prêt. HSY too has joined the bandwagon.

In a three-tiered store on Lahore’s busy M.M. Alam road, HSY’s ‘Sher’ has just come to life. ‘Sher’, of course, is couturier extraordinaire Hasan Shehryar Yasin’s latest line-up, showcased at the recent PFDC Sunsilk Fashion Week (PSFW), announcing the designer’s foray into the viable, retail-friendly waters of prêt. Only a few weeks later, the collection is now promptly being stocked at the brand  new HSY store — the smatterings of sequins on the clothes shining amidst gleaming chandeliers, crystalline ornaments and luxurious marble flooring.

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