For decades, the fashion industry has been dominated by designers focusing on outfits for women. From bridal wear to prêt-à-porter, it’s always been about a woman’s sartorial needs. Designers had somehow overlooked the unparalleled demand for branded jewelry. However, now, it seems like many designers are discovering the benefits of catering to this demand and have ventured into this market that is booming now, more than ever.
Earlier this year, designer Shehla Chatoor introduced her jewellery collection and now Nida Azwer seems to have jumped on the jewelry bandwagon and realized the potential of this market. Azwer recently launched her accessories line and has been getting a great response for it. “I was thinking of starting jewellery for a while now. There weren’t the right type of accessories around town, not even for my shows; so I thought of bringing forward fun and classic stuff that go with my outfits,” says Azwer. “Ramazan being so festive and the busiest time in Pakistan, there could have been no better time to launch it,” she added.
