She’s already a leading name in Indian fashion, with customers ranging from top Bollywood stars to teenage girls on pocket money.
Yet 25-year-old Masaba Gupta puts much of her whirlwind success down to intuition.
“My gut just somehow … tells me that this is going to be the next big thing. Luckily I know it before anyone else does,” she told the media at her flagship “Masaba” store in Mumbai’s trendy Johu suburb.
The daughter of West Indies cricket legend Viv Richards and Bollywood actress Neena Gupta — who shared a relationship in the 1980s — the young designer said many people “write me off as a product of my parents and social media”, but her clothes appear to be challenging the critics.
Alongside the rise of her eponymous brand, Gupta was in 2012 appointed the youngest creative director for prestigious ethnic wear label Satya Paul — a rare move in the world of Indian fashion houses, which tend not to hire big outside names.
