Known for her lawn, prêt-à-porter and bridal collections, fashion designer Sobia Nazir, opened her flagship store in Islamabad. Shifting away from Rawalpindi’s commercial market, Nazir re-launched her brand in an extravagant three-story building which could now be a second home for fashionistas from the capital.
Nazir who is one of the first mainstream fashion designers hailing from the capital, has expanded her niche to a bigger market. In sixteen years, she has branched from simple designing on fabric to opulent digital prints on different materials giving an extensive variety of style and trends. “Islamabad has a different taste and being from the city, I can quiet relate to it” claimed Nazir.
With an ever increasing demand of multi-label stores, Islamabadis are now opting to wear designer outfits. Fashion designers from across Pakistan are now tapping into the Islamabad market as they see greater scope for business here according to Nazir.
The launch event was attended by women and fashion enthusiasts who had come to see what the store had to offer.
