Nintendo has filed a lawsuit against accessory maker Genki, accusing it of trademark infringement, false advertising, and unfair competition after showcasing a purported Switch 2 replica at CES 2025.
Nintendo’s lawsuit, filed in the US District Court for the Central District of California, targets Genki’s display of a Switch 2 mockup, which drew significant media attention at CES 2025. Genki initially claimed the model stemmed from insider knowledge but later admitted it was based on industry leaks, not an official Nintendo unit. Nintendo’s legal team argues that Genki misled consumers and exploited the company’s brand, seeking to halt sales of related accessories and destroy existing products.
Nintendo is suing accessory company Genki for leaking the Switch 2 early to advertise their products
They're seeking complete destruction of all Genki's Switch 2 branded accessories pic.twitter.com/S2cPMCMJGd
— Dexerto (@Dexerto) May 3, 2025Nintendo confronted Genki at CES, where the company defended its actions, citing no breached non-disclosure agreements. The lawsuit emphasises Nintendo’s dedication to controlling its product narrative and safeguarding its trademark.
Nintendo’s lawsuit against Genki over the Switch 2 replica at CES 2025 underscores its commitment to brand integrity. As the legal battle unfolds in California, the outcome could set a benchmark for intellectual property disputes in gaming. Nintendo’s decisive action signals a robust defence of its market identity.
