Duolingo, the language-learning platform valued at over $17 billion, announced a transition to an “AI-first” operational model on April 29, 2025, prioritising artificial intelligence over contract workers.
According to an internal email from CEO Luis von Ahn, which was shared on LinkedIn, the strategy involves using AI for hiring decisions, performance reviews, and content delivery, with new hires approved only for non-automatable tasks. Von Ahn emphasised that the shift aims to enhance efficiency, allowing full-time staff to focus on creative work, not to displace them.
Duolingo literally just announced it’s going AI-first. Save this memo. pic.twitter.com/rXmdMIV8AC
— Aadit Sheth (@aaditsh) April 28, 2025The company, which cut 10% of its contractor base in 2024 due to AI-driven translation and moderation tools, introduced features like the “Video Call” tool for AI-powered language practice. However, the move has drawn criticism on X, with users expressing frustration.
One stated, “Nah, this bird needs to die again,” referencing a prior marketing stunt, and others cited a decline in app quality since AI integration. Duolingo defends its vision, highlighting improved scalability and educational access.
【Duolingo】『AIファーストへと舵を切ります』
ダウンロード累計8億件超の言語学習アプリ「Duolingo」CEOが、AIファーストへの移行方針を示した全社員宛てメールを公開。
AIの位置づけと、その背景にある考え方は必見の内容なので、共有します。
以下、翻訳全文です↓
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— ChatGPT研究所 (@ctgptlb) April 29, 2025The transition reflects broader industry trends toward AI adoption but raises concerns about job displacement and user experience. As Duolingo navigates this shift, its innovation and user satisfaction balance remain under scrutiny.
