Visits to the Trending Page have significantly decreased. Users now discover content through recommendations, search, Shorts, comments, and Communities. Although the page listed top videos, it has lost its relevance.
YouTube launched its Trending feature in 2015 to help users find popular content. However, as user behaviour has evolved, the platform has adapted by introducing Charts. This tool showcases popular videos categorised by genre. Currently, it includes music, podcasts, and trailers, with plans to add more categories in the future.
YouTube is officially removing its Trending page pic.twitter.com/BeKJKNeEC1
— Culture Crave 🍿 (@CultureCrave) July 10, 2025Gaming trends are featured on the Gaming Explore page. Personalised recommendations suggest relevant videos, while the Explore Page, creator channels, and subscriptions offer non-personalised options.
Creators used trending topics for promotion and to spot emerging trends, often showcasing their rankings on social media. In response, YouTube Studio has introduced the Inspiration tab, which provides personalised content ideas. Additionally, YouTube is updating its monetisation policies. Starting July 15, 2025, the platform will target inauthentic and repetitive content, which may lead to reduced earnings for those types of videos.
🚨 YouTube is shutting down its 'Trending' page pic.twitter.com/lLMPcaAg9H
— DealBee Deals (@DealBeeOfficial) July 11, 2025These changes aim to enhance content discovery on YouTube. The platform adapts to the engagement of its 2.7 billion users. It prioritises a variety of quality content. For the latest updates, visit YouTube’s Help Centre or blog to stay informed about platform changes.
