“Divergent” is Lionsgate’s third franchise of young-adult bestsellers
The teen science-fiction thriller starring Shailene Woodley debutted with US$56 million (S$72 million) over the weekend, according to studio estimates yesterday (March 24). The opening, while less than some anticipated, launches Lionsgate’s third franchise (along with Twilight & The hunger Games) built on young-adult bestsellers.
With an audience 59 per cent female and half under the age of 25, Divergent lured young movie goers with dystopian drama and an upcoming star. Richie Fay, president of domestic distribution for Lionsgate, called it “a great beginning for another franchise for the company”. A sequel is already in the works.
