The Broadcasting Board of Governors (BBG), along with Gallup, conducted a research in Pakistan regarding the use of media in Pakistan and concluded that 76.2 per cent of the people in the country watch the television weekly.
BBG is an independent federal agency of the United States government responsible for administering all US government-supported, civilian international media. According to its research, adults in Pakistan are more inclined to watch television than turn to forms of new media for information, such as the internet or mobiles. Even though around 56 per cent of the people in Pakistan appear to have mobile phones, they principally use these only to send messages or make phone calls.
William Bell, director of audience insights at the BBG said: “Television is by far the most important platform for news and information. We see that even when power is in short supply, people still find a way to watch.”
