Zohra Alam started her line of digitally printed fabrics two years ago. Her initial inspiration was Mughal miniature prints and the response she got for it was absolutely phenomenal. Now, with Eid coming up, the designer has introduced another collection with a completely revised design inspiration. “It’s a potpourri of renaissance.
In this collection, you will see imprints of Islamic architecture,” says Alam. The designer has played around with a wide variety of prints and her clientele has a lot of options to choose from. A two-day exhibition was held on July 14 and July 15, where she showcased 110 digital prints. This is because different people have different tastes and she wants to bring out a collection that caters to the likes and preferences of a wider market. “Even though I am not into too much embroidery, I have gotten it done on some of the pants and coats I have made to give my digital prints a taste of their own. In a way, it’s accessorising my prints,” she says.
