Intel announced it will outsource global marketing to Accenture, leveraging AI tools, as CEO Lip-Bu Tan drives cost-cutting.
Intel has confirmed plans to transfer a significant portion of its marketing operations to Accenture, resulting in substantial job cuts by July 11, 2025. While Intel has not disclosed the exact number of layoffs, it has informed employees of the potential reductions. Some staff members are currently undergoing training to transition to roles at Accenture.
As The Wall Street Journal reported, Intel CEO Lip-Bu Tan, appointed in March, aims to streamline its operations due to issues with slow decision-making and complex programs.
Intel to lay off marketing employees, opting for consultants and AI https://t.co/nNi4aYaUHb
— The Oregonian (@Oregonian) June 20, 2025Intel has partnered with Accenture to implement AI solutions to enhance efficiency, reduce costs, and improve customer engagement. This initiative is part of a larger restructuring effort led by CEO Pat Gelsinger, which includes eliminating management layers and cutting manufacturing jobs that could impact up to 20% of certain units. In its statement, Intel emphasised, “We are becoming a leaner, faster company,” underscoring the importance of Accenture as a trusted partner in this transformation.
Intel is experiencing a decline in market share for PCs and data centres, missing out on the AI chip boom led by competitors like Nvidia. Revenue has decreased by 33%, and losses continue to mount.
