KARACHI: Fashion and philanthropy are often considered to be at loggerheads with each other. With the glitzy world of fashion signifying lack of material restraint, many deem it insensitive towards the plight of the poor.
But in the wake of Pakistani fashion bigwits taking a potent role in addressing socio-political issues prevailing in the country, perceiving fashion as being frivolous is no more than a misnomer.
To help generate funds for construction of wells in the drought-ridden Thar, Gul Ahmed Textile Mills recently organised an event, which included a fashion showcase celebrating Pakistan’s best.
Titled ‘Saffron Night’, the event was held in collaboration with the Old Association of Kinnaird Society (Oaks). The evening showcased collections of Gul Ahmed’s menswear and women’s wear, which featured a fusion of traditional and modern designs.
