Actor Sydney Sweeney modelled new pieces from her Syrn lingerie brand while opening the company’s first official product box in a promotional Instagram video.
The “Euphoria” and “The White Lotus” star wore a black lace set as she presented the collection’s underwear, a corset, a bodysuit and a bralette set.
“These are my favourites,” Sweeney said while displaying a pair of black lace underwear. She also highlighted a corset with a bow tie and described the bodysuit as one of her favourite pieces.
Sweeney launched Syrn in January 2026 and has remained central to its social media marketing. The brand focuses on vintage-inspired lingerie and direct-to-consumer promotion.
The actor previously told Elle that she wanted to create a lingerie company that understood women rather than spoke at them.
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Sweeney has also continued acting as Cassie Howard in “Euphoria.” She told Vanity Fair that her character’s controversial storyline reflected Cassie’s dependence on validation from other people.
