Sydney Sweeney appears in a white-lace photoshoot for her lingerie brand SYRN as the company opens its holiday shop, supported by a campaign drawing on familiar Christmas films.
The 29-year-old actress wears a matching lace set with long gloves and thigh-high socks. Soft blonde curls, red lipstick and a feathered fan complete the styling.
Photographs circulating on Tuesday show Sweeney using the fan as part of a look influenced by classic Hollywood imagery. She has regularly appeared in promotional material for the brand since its January launch.
Meanwhile, SYRN opened its holiday shop on October 27 after teasing a seasonal collection through film-inspired videos.
Its latest promotion references Home Alone, while earlier material drew on How the Grinch Stole Christmas. Sweeney appears in different outfits and settings across the campaign rather than a single holiday look.
A promotional post announced that the shop was open and offered early access to Hibernation Nation, the brand’s seasonal loungewear range.
Read More: Sydney Sweeney Fronts SYRN’s New ‘Send Nudes’ Campaign
SYRN’s website now carries a dedicated holiday section featuring lingerie, matching separates and accessories. The range includes bras, bralettes, bodysuits and clothing intended for lounging.
The brand organises its wider collections around four categories: Comfy, Playful, Romantic and Seductress. Its holiday gift guide uses those categories to present styles ranging from everyday pieces to lace sets.
Sweeney’s latest white-lace images accompany that broader seasonal publicity campaign. Other promotional photographs and videos feature knitwear and more casual clothing alongside the lingerie.
(With input from theFashionSpot and Entertainment Weekly)
