Actor Sydney Sweeney fronts a new campaign for her lingerie brand, SYRN, promoting its “Send Nudes” collection of nude-toned designs.
SYRN shared the promotional photographs on Instagram. Its campaign name plays on an internet phrase while referring to the collection’s colour palette.
In the photographs, Sweeney models a bra with lace detailing and a small bow at the centre. Neutral shades dominate the campaign, which features the brand’s founder presenting her own products.
SYRN’s official website lists the collection for sale. Pieces include the Forever Yours Lightly Lined Demi Bra, alongside lace-trimmed underwear and other lingerie designs.
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Sweeney previously appeared in promotional material for “Birthday Boobs”, another collection linked to her September 12 birthday. Preparations for that campaign began in August, with the earlier range focusing on lace designs.