FIFA and YouTube deal has been announced ahead of the 2026 World Cup, with the governing body naming YouTube a preferred platform for the tournament this summer. The agreement will allow rights-holding broadcast partners to stream the first 10 minutes of every match on their YouTube channels.
The move is aimed at attracting younger viewers who use YouTube regularly and encouraging them to switch to traditional broadcasters to watch the rest of the game. FIFA’s broadcast partners will also be allowed to stream a select number of full 90-minute matches on their YouTube channels.
The FIFA YouTube deal is part of a wider push to expand digital reach around the 2026 tournament. FIFA said the partnership will help media partners and creators showcase premium World Cup content in new ways and deepen fan engagement across platforms.
Media partners will also be able to publish extended highlights, behind-the-scenes footage, shorts and video-on-demand content. FIFA is also opening access to archive material and creator-led content as part of the agreement.
The 2026 FIFA World Cup will be played in the United States, Mexico and Canada from June 11 to July 19. It will be the first World Cup with 48 teams and 104 matches.
The FIFA YouTube deal gives broadcasters another digital tool before the tournament begins, while helping FIFA widen the event’s reach across both traditional TV and online audiences.
