Moscow, Russia: Model Anastasia Kostromina received 6.4 million likes after posting an Instagram video that highlighted her resemblance to Norwegian footballer Erling Haaland.
Kostromina shared the clip earlier this month, copying Haaland’s facial expressions and mannerisms after friends and relatives had compared the two for several years.
“At first, I did not even know what was happening. It felt like a dream,” the 24-year-old told AFP in Moscow. She said she had never expected the video to attract such a large response.
Think Erling Haaland has a twin? The internet certainly does!
Russian model Anastasia Kostromitina has gone viral for her uncanny resemblance to the Norwegian soccer star. A video of her mimicking Haaland has racked up more than 100 million views.
She says she didn't love the… pic.twitter.com/Hn7Ub3yIh7
— CBS News Texas (@CBSNewsTexas) July 14, 2026
Kostromina said she initially found the comparison difficult to understand because Haaland is a male footballer. She later embraced the resemblance with humour.
The model supported Norway during the World Cup, where Haaland scored seven goals and helped his country reach the quarter-finals. England ended Norway’s campaign with a 2-1 victory.
Read: Norway Beat Brazil 2-1 as Haaland Scores Late Double
Haaland, who plays for Manchester City, gained further attention online during the tournament. Kostromina said she hoped the striker would eventually see the video and laugh. Motion Model Management represents Kostromina in Moscow.