WAJIMA: World’s 1st Pokemon airport branding was launched Tuesday at Noto Airport in Japan’s Ishikawa Prefecture, which was renamed “Noto Satoyama Pokemon with You Airport,” becoming the first airport in the world to include Pokémon in its name.
The airport received the nickname “Noto Satoyama Pokemon with You Airport” during a ceremony in Wajima.
The Ishikawa prefectural government said the nickname will remain in use until the end of September 2029.
More than 100 Pokémon characters are painted on walls and other parts of the airport. The airport also features 111 Flying-type Pokémon characters across the facility.
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A large Pikachu riding an aeroplane-shaped balloon was installed in the departure lobby. Airport shops and restaurants are offering limited-edition merchandise and themed meals.
The project was developed by the Ishikawa prefectural government with the Tokyo-based Pokémon with You Foundation.
The initiative aims to support tourism recovery in the Noto Peninsula after the 2024 earthquake.
Pokemon-themed photo spots, manhole covers and local transport links are also being planned across the region.
