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Reading: Viral Dance to Shakira’s ‘El Jefe’ Leads to Controversy for Colombian Workers
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Shakira El Jefe TikTok
PhotoNews Pakistan > Entertainment > Viral Dance to Shakira’s ‘El Jefe’ Leads to Controversy for Colombian Workers
Entertainment

Viral Dance to Shakira’s ‘El Jefe’ Leads to Controversy for Colombian Workers

Web Desk
By Web Desk Published October 1, 2023 1 Min Read
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Three Employees Let Go After TikTok Dance Video to Shakira's 'El Jefe' Goes Viral. Photo: @CiberCuba (Twitter)
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Shakira’s ‘El Jefe’ is more than just a catchy tune; it’s a song echoing sentiments regarding workplace dynamics and the challenges employees face. Notably, the song hints at Gerard Pique’s dealings with a nanny, raising eyebrows and stirring conversation.

🎬 Behind the scenes of Shakira’s latest video “EL JEFE” with Fuerza Regida!
🎬 Detrás de cámaras del nuevo video “El JEFE” junto a Fuerza Regida! pic.twitter.com/innOwaTocb

— ShakiraMedia (@ShakiraMedia) September 25, 2023

Unexpected Consequences of a TikTok Video

A video that went viral on TikTok featured three workers from Medellin, Colombia, dancing and singing to a segment of ‘El Jefe’, pointing out their boss’s unfair treatment. The catchy lyrics and their call for a salary raise seemed to have resulted in these workers allegedly losing their jobs. They indicated their surprise at the video’s reach and its unintended fallout.

Many videos are going viral on tiktok as they use Shakira’s new song “El Jefe” ft. Fuerza Regida. Listen to it now: https://t.co/sO8JWzVAxm pic.twitter.com/UejFgAwL9n

— Stream Shakira🔥🔊 (@s_shakiro) September 23, 2023

Questions on the Authenticity of the Viral Story

As the tale of the dismissed workers spread like wildfire, a twist emerged. The same men who claimed to be fired began producing content prolifically, even venturing into promoting empanada sales, hinting they no longer needed the advocacy of ‘El Jefe’. With their alleged rehiring, netizens began to wonder if ‘Los Panas’ had a different script altogether, leading to speculations about the genuineness of their story.

🔴🔵#VIDEO | Varios trabajadores venezolanos perdieron sus empleos después de realizar el trend de "El Jefe", la última canción de Shakira y Fuerza Regida, y compartieron su experiencia de despido a través de TikTok. https://t.co/CVVftANMfw

— Exitosa Noticias (@exitosape) September 28, 2023
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