After a five-year hiatus, Victoria’s Secret announced the return of its iconic fashion show, which was last held in 2018.
The event, which previously attracted over 12 million viewers, saw a significant drop to just 3.27 million viewers in its last iteration due to declining sales and viewership.
The announcement came via social media, with model Candice Swanepoel sharing, “The Victoria’s Secret Fashion Show is back, reflecting today’s values alongside the glamour, catwalks, wings, and musical performances you love. Stay tuned… it only gets more iconic from here.”
Swanepoel also appeared in a promotional image wearing a T-shirt that boldly declares, “We are back.” This revival aims to enhance the brand’s image, which has suffered amid controversies, including its association with Jeffrey Epstein through founder Les Wexner and criticisms over model sexualization and lack of diversity.
The downturn for Victoria’s Secret became particularly pronounced five years ago, leading to a 40% plunge in L Brands’ stock value. However, the brand is now signalling a change in direction and a renewed focus, starting with the relaunch of the Victoria’s Secret Fashion Show.
