TikTok Star Michael Willis Heard, ‘Yes King’ Creator, Passes Away

The digital world is mourning the loss of Michael Willis Heard, the beloved TikTok creator known for his viral “Yes King” meme. His passing was confirmed by his daughter, Mykel Crumbie, through an emotional social media tribute.

Heard built a massive following on his LoveAndLightTV platform, where he championed positivity and self-love. He became famous for his signature affirming phrases, including “Yes King” and “Love Yourself,” which he used to empower his global audience.

In her moving online post, Crumbie honoured her father as “the greatest man to ever live on this earth.” She celebrated his profound impact, stating he “touched so many lives” with his unmatched love and compassion.

Michael Willis Heard, known for the viral ‘Yes King’ TikTok sound, has passed away pic.twitter.com/9eOJGfYxRG

— FearBuck (@FearedBuck) November 10, 2025

While processing the family’s loss, her message also conveyed strength and faith. “I just know my dad is up in glory… I am going to see you again,” she wrote, promising to endure this difficult time.

News of his passing triggered an immediate and widespread outpouring of grief online. Friends, family, and millions of followers flooded social media with condolences, sharing stories of how his message inspired them.

Hailing from Elyria, Ohio, Michael Willis Heard used his platform not for fame, but to build a genuine community rooted in affirmation and mutual support. The cause of his death has not been publicly disclosed, and the family has requested privacy as they grieve.