Sony Pictures has secured rights to develop a feature film based on the globally popular Labubu dolls. The entertainment company finalised an agreement this week to bring the distinctive characters to cinematic audiences, according to industry reports.
The project remains in early development stages, with fundamental creative decisions still pending. Studio executives have not yet determined whether the adaptation will utilise live-action filmmaking techniques or animation approaches.
Labubu characters, created by Chinese company Pop Mart, have generated substantial international interest throughout the current year. The distinctive toothy monsters have attracted celebrity admirers, including renowned musician Rihanna and Blackpink member Lisa.
The dolls’ distinctive marketing approach has significantly contributed to their popularity. Consumers purchase “blind boxes” that conceal the specific character variant until they are opened, creating an element of surprise that has driven collector enthusiasm and social media engagement.
Labubu movie in the works for the big screen, report says https://t.co/dBiwEjsoQC https://t.co/dBiwEjsoQC
— Reuters (@Reuters) November 15, 2025Sony’s Track Record with Fantasy Adaptations
Sony Pictures brings substantial experience with fantasy and adventure franchises to the Labubu project. The studio has successfully produced the contemporary “Jumanji” film series starring Dwayne Johnson and Kevin Hart.
Additionally, Sony’s animation division created the Netflix hit “KPop Demon Hunters,” demonstrating the studio’s capability with culturally relevant animated content. This background positions Sony favorably for adapting the Labubu characters to the screen.
Read: Pop Mart’s Mini Labubu Dolls Ignite Frenzy in Beijing
The Labubu film project represents a recent example of toy-based intellectual property transitioning into cinematic entertainment. As consumer products increasingly serve as source material for film adaptations, Sony’s acquisition reflects the ongoing convergence between the toy manufacturing industry and the entertainment industry.
