In its Q1 2025 earnings report on May 1, 2025, Snapchat announced that it has reversed its simplified three-tab redesign, which eliminated the Snap Map and Stories tabs, following negative feedback from its core user base.
The redesign, focusing on Chat, Camera, and Spotlight, created friction for long-time users. CEO Evan Spiegel noted: “We found it difficult, especially for power users, to adopt the three-tab design.” After a seven-month trial, Snap tests a five-tab layout that restores Snap Map and Stories while enhancing Spotlight visibility for better content discovery.
Snap is seemingly rethinking that 'simplified' app https://t.co/papSAsP2fa
— Engadget (@engadget) April 30, 2025The earnings report also highlighted a 14% year-on-year revenue increase to $1.36 billion, driven by improved ad tools and Snapchat+ subscriptions. Global daily active users grew to 460 million, with monthly active users surpassing 900 million, though North America saw a 1 million drop to 99 million daily users.
Snapchat scraps ‘simple’ redesign as it loses users in North America https://t.co/XBvr8bmIgT
— The Verge (@verge) April 29, 2025Snap reported a 55% rise in My AI usage in the U.S., teasing new AI and augmented reality features for later in 2025. The shift reflects Snap’s commitment to balancing user preferences with innovation.
