NEW YORK, United States: Selena Gomez’s Rare Beauty promotion drew online criticism after she shared a lipstick post while travelling to Taylor Swift and Travis Kelce’s reported rehearsal dinner.
The actor and singer posted the clip from a car on Instagram. Gomez appeared in a strapless black gown while applying a lip product from her Rare Beauty cosmetics line.
She later shared a close-up image of the product. Fans criticised the timing because Swift and Kelce’s wedding had drawn intense public attention and raised concerns about secrecy.
Selena Gomez looks beautiful in new video to Ariana Grande’s “7 rings.” pic.twitter.com/n1yq8bfLBq
— Pop Crave (@PopCrave) July 2, 2026One commenter accused Gomez of using the event for brand exposure. Another viewer wrote that she was using her best friend’s wedding to sell makeup.
Other fans treated the post as a light moment and said the business move matched Gomez’s public brand image.
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The reported rehearsal dinner took place at Madison Square Garden’s Infosys Theatre in New York City. About 100 close friends and family members attended the pre-wedding gathering.
Jack Antonoff and Adam Sandler were also spotted heading into the Midtown venue.
