Nusret Gökçe, the globally recognized internet sensation popularly known as Salt Bae, seems to be in a bit of a spot. His high-profile restaurant in New York, the Nurs-Et Steakhouse, has recently introduced a considerable reduction in its prices. The establishment now offers a set menu for a surprisingly affordable 39 euros, a drastic departure from its previous reputation for sky-high prices.
Nurs-Et Steakhouse’s New Offerings
Salt Bae’s restaurant has unveiled an affordable lunch menu available from Monday to Sunday in a move that has left patrons and critics alike surprised. This menu provides a complete dining experience, including a starter, main course, and dessert, for only 39 euros per person.
Moreover, the establishment has introduced a burger and fries meal priced at 45 euros. Various starters, such as smoked beef, taco burgers, and steak tartare, are also on offer for 35 euros. In addition, the menu now includes a range of sushi selections, like shrimp tempura and avocado and salmon nigiri, priced between 23 and 28 euros for four pieces.
Salt Bae’s Restaurant Empire
Since its grand launch in 2019, the Instagram-famous Nurs-Et Steakhouse has been frequently in the news, often due to its exorbitant pricing. The restaurant’s receipts went viral on social media, with one customer paying a staggering 1,812 euros, which included charges such as 630 euros for a steak and 44 euros for four Red Bulls.
Gökçe, famously known as Salt Bae, gained international recognition in 2017 through his unique salt-sprinkling videos, earning him over 38 million followers on Instagram. However, recent events suggest that his culinary empire may face some challenges.
The New York branch of Nurs-Et is reportedly on the brink of closure, and his London restaurant has been facing a barrage of negative reviews. This sudden shift in pricing strategy could be a move to win back customers and reverse the negative perception surrounding Salt Bae’s ventures. Only time will tell if this drastic change can save Salt Bae’s crumbling empire.
