Bollywood superstar Ranbir Kapoor celebrated his 42nd birthday by launching his lifestyle brand ARKS in September.
Recently, he teased the upcoming unboxing of the brand on ARKS’ official Instagram page. In a video, Ranbir walks into the frame in casual attire, holding a white box, which he places on a table before greeting his viewers. He then marks the box with the ARKS logo using red paint while narrating the motions, “Up, down, left, right.” The video concludes with a focus on the freshly painted logo, accompanied by the caption, “Unboxing soon.”
The video also appeared on the Instagram Stories of Ranbir’s mother, Neetu Kapoor.
The launch of ARKS was originally announced with a video that depicted Ranbir relaxing outdoors, visualizing the brand’s emblem and philosophy, captioned with, “Meet the founder. He is not on social media.”
In a podcast with Nikhil Kamath, Ranbir shared insights into his venture into entrepreneurship. He revealed a long-standing passion for sneakers and sports and expressed his ambition to create a lifestyle brand focused on essentials, inspired by the lack of similar brands like ZARA or H&M in India.
Ranbir Kapoor will also appear in Nitesh Tiwari’s upcoming films, Ramayana Part 1 and 2, and Sanjay Leela Bhansali’s Love & War, co-starring Alia Bhatt and Vicky Kaushal.
