Mai Dhai, a classical singer from Pakistan, was recently featured on the iconic Times Square billboard in New York City. Known for her unique voice, Dhai has become a sensation in her home country and beyond. Times Square, famous for its digital displays and bustling crowds, provided a significant platform for her recognition.
Originally from the Sindh province, Dhai belongs to the Manganihar community, which is celebrated for its musical traditions in Pakistan and India. Her rise to fame was marked by popular songs such as “Kaid Ao Ni.” Spotify Pakistan showcased her on their Instagram, celebrating her voice with a picture on the billboard and a captivating caption. They urged followers to explore her music on the #EQUALPAKISTAN playlist.
Spotify’s Equal Pakistan initiative aims to spotlight talented female artists and enhance their visibility in the music industry. Dhai’s performance at various national festivals has earned her widespread acclaim. Her notable appearance in Coke Studio’s season 8 further catapulted her fame, where she performed alongside renowned artists.
Similarly, Talal Qureshi was featured on a Times Square billboard by Spotify in October 2023, promoting his album “Turbo,” which blends traditional and modern sounds. Previously, artists like Hasan Raheem and Arooj Aftab have also graced the billboard, underscoring the global reach of Pakistani music.
